Tag: e-commerce

Announcing eRated Profile Pages: The HootSuite for eCommerce

Unless you’ve been an online seller for a long time and have gotten to know the players, experts and gurus, you probably don’t know how well you’re selling compared with others selling similar products or services. What’s even less likely is that you know how well competitors are doing in other marketplaces. One thing’s for sure, you’re looking to become a better seller, but you’ve read all the top ten lists and don’t know where to go. That’s why eRated has created Profile Pages.

eRated’s Profile Pages are the world’s first multi-platform channel providing sellers a comprehensive dashboard to track performance. What does performance mean? The Profile pages let you view your rolling reviews from all of your platforms together. Spot a problem or bad review - innoculate immediately and get your reputation back to where you want it. Track your reputation across time and across platforms - where are selling best and where do you need to improve?

eRated Profile Pages are the Hootsuite for online sellers.

eRated’s Profile Pages make it easier to manage your reputation. How are you perceived across multiple platforms and in ecommerce generally? eRated is the first company to aggregate all your behavioural and social data to give you your eWorth. This is important because it demonstrates your capacity - and how much more room you have to grow.

The Profile Pages aren’t just a calculator or schedule to keep track of things - the Profile Pages improve your reputation. You can contact your clients and friends to request vouches and recommendations regarding your sales history, reliability and even your friendliness and demeanor. In a social world, people want to buy from friendly sellers.

You can connect all your online identities, from your social media accounts to your marketplace profiles. Best of all, you can search for other sellers! Visit other profiles to start building valuable networks and communities, and of course to keep track of your competition.

As always, you can export your reputation data to all of our partner marketplaces. Improve your sales in eBay by aggregating your reputation data in one place through the eRated widget. It’s also easy for online sellers to use eRated to carry their reputation to their own storefront. Keep track of your sales in your shop, as well as in your shop identities elsewhere. Get the most out of your reputation.

eRated profile pages are fun, easy and convenient. As hundreds more shops and marketplaces pop up online, eRated makes it easy for sellers to keep track, improve and reduce stress.

A Tide Raising all Boats: eRated and UKShareCo

A Tide Raising all Boats: eRated and UKShareCo

UKShareCo is an association of sharing economy marketplaces and service providers who are committed to growing and securing this space for the betterment of its users. Through building trust, insuring the future, protecting users and sharing knowledge UKShareCo is the first association for sharing economy partners. eRated is proud to sign up to an association that is affordable, democratic and progressive - it’s about being part of a tide that raises all boats.

UKShareCo conveners Raj (Sooqini) and Paul (RentmyItems) make signing up easy for organizations regardless of space or scale. It’s a matter of signing the association Charter. The Charter is really a declaration of principles and a commitment to action, as much as it is an obligatory document.

Let me tell you why we joined UKShareCo.

Building Trust: For eRated, of particular importance is the emphasis on building a community of trust. Online marketplaces, which are really the constituent components of the sharing economy, are platforms with foundations build on trust. Users will not transact with one another unless they trust one another. By committing to the principle of building trust in marketplaces, UKShareCo members underscore the importance of this in the sharing economy and obligate themselves to a high standard. The association will act as an accountability mechanism to ensure members are doing enough to engender trust. More importantly, the association hopes to help its members build trust. That’s where eRated can help.

Insuring the Future: Insurance is another sticking point sharing economy members have been struggling to address since its advent. With strength in numbers, UKShareCo will explore on behalf of its members a responsible insurance framework to secure users during transactions and protect marketplaces and their operators from risky liability.

Protecting Users: Part of creating communities of trust is keeping track of users who abuse platforms. Many sharing economy detractors rightly point out that platforms can never be sure if new members with no history in the marketplace will misuse products or services. By creating a watch list, UKShareCo is creating a repository of irresponsibility to protect members and, most importantly, marketplace users.

Shared Knowledge: Finally, what we’ve been missing for so long in the sharing economy space is a place for marketplaces and sharing economy service providers to share best practices, offer solutions and resolve shared problems. If a member wants to test a new product in a trusted community, UKShareCo offers that space. If a member is struggling to find a payment system, UKShareCo is a body of shared knowledge where members can review and source solutions. Additionally, members are seeking to cross-promote with the common understanding that someone who shares their car will be more likely to source a task or swap their apartment.

The sharing economy is a diffuse and dynamic place. Until recently, there have been few centralizing bodies in this space: UKShareCo is filling this gap.

If you’re looking to make a statement about your commitment to the sharing economy, signing on with UKShareCo is a great first step.

 

EU Consumer Day: eRated at the European Economic and Social Commission

eRated’s VP Partnerships, Matt Godwin spoke at the Commission’s annual Consumer Day conference on 16th March in Brussels on the topic of ‘New Trends in Consumption’.

Alongside Members of the European Parliament, industry leaders and academics, participants discussed the sharing economy’s disruption to established businesses, government policy-making making and trust in the sharing economy.

The discussion ranged from how to conceptualize the sharing economy to how to insure it. Are platforms where users are making money really the sharing economy, or are they being wrongly included in this rubric? Is this just a case of a rose by any other name?

EU policymakers are currently working on an EU-wide approach to the sharing economy, with EESC staff working towards a report on the sharing economy for 2015. As with the UK, policymakers are not only making the sharing economy a priority, but are putting it at the forefront of packed and dynamic economic and social agendas.

eRated was delighted to be joined by Marco Torregrossa, Managing Director of the European Sharing Economy Coalition. The Coalition was launched in 2013 at a public hearing of the EESC and is the first pan-European coalition of sharing economy organizations bringing together sector stakeholders to present one voice to EU legislators and policymakers.

Governments around the world are seeking a constructive relationship with sharing economy marketplaces and partners. As government’s attempt to find a way to chart a regulatory and legislative course, eRated welcomes the opportunity to play a positive role.

Marco and Matt both emphasized go-forward recommendations, with Matt highlighting recent progress in the UK. Drawing directly from the UK government’s ‘Unlocking the Sharing Economy: An Independent Review,’ Matt echoed the need for governments to make identity data available for sharing economy actors, which will help ensure a safer and more trusted space.

eRated’s mission is to build trust in the sharing economy as it continues to appear on European agendas in the future.

Welcome to the Family! A bit about our friends at Storemates, eDivv and Relendo

We’re thrilled to welcome three new, diverse and creative marketplaces to the eRated family of partners. It’s always a pleasure for us to work with the passionate staff of marketplaces all over the world. Their passion for their products or services, and people who use and share them, is infectious. Helping marketplace teams is what gets us up in the morning and keeps us up at night. Here’s a bit about our new friends!

If there’s one thing everyone in London needs - it’s space. London is one of the most crowded places in the world and, in the 21st century, we all have a lot of stuff. However, some of us have more space than others. Storemates is a marketplace driven toward bringing these two groups together - people who have stuff and people who have space. Storemates lets folks who have additional space rent it out to people who need to stash their stuff. They facilitate finding space, arranging a storage agreement and providing secure payment. Whether you’ve been tossed by a landlord or are moving out of town in a hurry, Storemates can sort your stuff quickly and safely. They’re your mates in space.

Based in the United States, eDivv is an online peer to peer bartering marketplace. You can flip fragrances, trade your nail polish and swap your stock of hair product. If there’s one thing we know about millenials, they get bored with the same thing quickly. eDivv lets users who share a passion for beauty and body care indulge one another’s passion while saving money and getting something new. They offer an exceptional depth of product choice for the whole body, including eye cleansing, skin toning and anti-aging. They have more creams than L’oreal and aren’t afraid to share it. On eDivv, women can trade for free on our easy to use bartering platform. Even the guys at eRated smelling better thanks to this great marketplace.

Relendo is a Spanish community marketplace that let’s users rent everything from sporting goods like a brand new kayak or a skill saw for backyard jobs. Relendo is a marketplace at the cutting edge of the sharing economy. They know that everyone has something they’re not using that may be useful to someone else. Need a great camera for a day out in the woods? What about a pair of binoculars to take out with you as well? You may only have time to do this a couple of weekends per year, so why spend £1000.00 on new equipment when you can rent everything you need from a guy down the street for £25.00? The satisfaction you get is in the day out, not in owning more stuff. The renter gets money and, in some cases, they will rent out their stuff to the point that it pays for itself. The sharing economy is an amazing place and Relendo let’s you take full advantage of it. So why not visit their marketplace before your next Spanish holiday?

Three marketplaces in three countries doing completely different things, but with one thing in common. They’re using erated to help their users get the most out of their reputation in their marketplaces. Using eRated, they’re also building a community of trust that generates more revenue for them and their users.

Keep up the good work!

Starting your own Shop: Your Reputation is your Storefront

Veterans of ecommerce will remember the first 15 years of online trade as being dominated by two parents: eBay and Amazon. In the last five years disruptive, sharing economy platforms like AirBnB and Lyft have led to an explosion of marketplaces for rooms to rent and rides to shares. We’re still at the forefront of this shift to more independent, people-driven eCommerce where thousands of people are being given the freedom to start smaller, local and niche marketplaces. It’s really an exciting time to be in this space!

In just the last year or so, we’ve witnessed the beginning of another trend: A further personalization of eCommerce through the setting up of independent storefronts. Millions of people have dreamed at one point or another about opening up their own store. For most of us, it’s not just about making money, but about sharing their passion with others. If it’s a passion for model cars, Swiss watches, shoes or Belgian chocolate, people want to share it with others through ecommerce. In the real world, setting up a niche shop was often the preserve of the retired banker who could afford the up-front costs. Similar, in eCommerce you needed a friend who could build you a website and maintain it through its lifespan - which is not something we all have access to.

In recent months, thanks to the likes of Shopify and BigCommerce, it’s now possible for literally anyone to setup an online marketplace. Like designing the interior of a house, these providers take you step by step from the conception of your idea through to setting up a payment and feedback system. These guys make it possible to have control over your own storefront. This opportunity is giving longtime sellers in places like eBay and Amazon the ability to leave the confines of these platforms and open up their own shops, without having to pay fees to a large ecommerce provider. It’s a drive toward independence and a way to save money.

So, to continue to save money and gain independence people are packing up their belongings and leaving the old big box online marketplaces to personalize their own storefront and have their own shop. The amount of personal control is liberating - you can design your own layout, rank your own products and connect directly with your own buyers.

It’s great news. However, there can be pitfalls associated with “breaking free” from the big boxes to start your own enterprise. Principally, you don’t have the perceived security of a big brand name behind you anymore. People are more comfortable buying from eBay and Amazon sellers because it’s a name they have come to trust and because they have recourse if something doesn’t turn out as expected. At the end of the day, they just don’t trust you like they did before.

So how can you get the shiny new doors of our storefront to swing open? Carry your old reputation with you. Don’t forget that all those transactions and satisfied customers from other platforms are part of your record, not somebody else’s. All those positive reviews and thumbs up can be transferred from your existing accounts in Amazon and eBay to your new storefront. If you’ve got a 98% aggregate rating from all the platforms you’ve been operating in, why not carry that over to your own storefront? When potential buyers see how well you’ve done elsewhere, they will be much more likely to trust you and buy from you. They may not know your name, but they know you’ve made your name elsewhere.

It’s a bit like a lead singer breaking away from a band to do their own thing. They can do it when they’ve built up enough credibility with the old band to carry it with them solo. If you use a reputation management provider, they can help you carry your reputation over to your own solo storefront.

Check out eRated to find out how you can be the Justin Timberlake of online storefronts.

Every Bit Helps: eCommerce Reputation Management

There are now over one thousand eCommerce marketplaces. While eBay and Amazon are still by far the largest, the likes of Etsy, AirBnB and Blablacar are growing fast in the crowded, peer-to-peer space. Global marketplaces are giving way to niche and local marketplaces where products are specific to interests and tastes, such as SidelineSwap, which sells sports gear and Trampolinn, which lets space in Paris. What this means is that users no longer just have to worry about their feedback in Amazon and eBay, but also in other marketplaces as well. It’s likely that everyone reading this article has more than one account going somewhere, which means you have more than one reputation.

It’s not easy managing online reputation. For example, you might have a Facebook, LinkedInn, Twitter, AirBnB, eBay, Amazon, SidelineSwap and supermarket accounts. As an online seller, you have to be conscious of the feedback and reputation you’ve built up in all platforms - because they can affect your sales.

Your reputation is like the outside of a car. If it looks good people will want to drive it, no matter what’s under the hood. What you look like online matters to your bottom line. If an enhanced reputation means higher sales, how do you manage it?

There’s lots happening in all of these marketplaces, but let’s start with your reputation in Amazon. Here are five things you should know to make sure your Amazon profile is performing well:

Spell Out What You Sell: Make sure you use relevant, clear and precise product titles. Many people find products through a search in the search bar, if you’re not spelling out what your selling, no one will find it.

Stay on Top: Amazon uses price, availability and sales history to advance listings. This is one of the reasons reputation is so important. The better your reputation, the more advanced your listing will be. Products online are like products in real life, people are going to scope out the first few and decide amongst those. They’ll only scroll down if they don’t see what they want.

Get Active: Many sellers mistakenly assume that they are always subject to Amazon’s algorithm for listings. No matter what you do you’ll have to live with where Amazon ranks your listing. That’s not entirely true. If you’ve got a better picture or better data you can actually contact seller support and they may decide you’ve got a better listing and advance you.

Picture your product: All products should be taken with a 1001×1001 resolution, set against a white background and take up about 80% of the photo. Crisp is key!

Be the Buyer: Stand back and canvass your items as a buyer. It’s only by standing in their shoes that can you understand what they’re keen for and what will make them buy. If you don’t like the look of your storefront, odds are, neither will they. Better yet, ask a friend who’s not afraid to tell the truth.

Of course, get on board with eRated and start selling in other marketplaces. Why only have one storefront when you can open a second in another town for free?

 

The Importance of Reputation Management: Ensure buyers leave happy, not bad reviews

This post isn’t for all the perfect sellers out there … it’s for all the ones who’ve made mistakes. The difference between making a mistake, and making a mistake that leads to bad online reviews, is all about reputation management and why it’s important.

Bad online reviews for your business are like pesky spurs in an otherwise functional pair of boots: They can shorten your stride, slow you down and lead to no end of irritation. All it takes is one, bad online review to seriously hamper your projected growth.

Take the case of the Canadian guitarist whose guitar was bashed up by United Airlines. It wasn’t so much that they bashed up his guitar, it was that they refused to apologize and compensate him. He wrote a song about it and made sure several million viewers knew all about it. Then there’s the case of the Colorado restaurant that served a caterpillar with a salad. Instead of making the situation better, they offered the customer half off a dessert. After a couple of really bad online reviews, one of the two restaurants is now closed.

What do these stories have in common? Bad reputation management. Every company makes mistakes, but it’s often how we handle those mistakes that lead people to take the extra step and give a bad review online. These two companies handled these situations badly because they didn’t do what was right … and they didn’t manage their reputation.

eRated’s series on reputation management is all about turning mistakes into learning opportunities, not bad reviews. Here are some tips to manage your mistakes and avoid bad reviews:

  1. Turning a bad rating into a bad review: So you’ve screwed up. Something went wrong and you shipped your cat to someone instead of a box of DVDs. They’re not happy and they give you a bad rating, like a 2 out of 5. It wasn’t your fault because your husband was distracting you. You’re pissed. You write the buyer and give them hell. The buyer then posts a review: “She sent me the wrong product AND emailed me to give me shit. Don’t buy from her.” Your reaction to the buyer just turned a bad rating into a bad review, which is MUCH worse. Additionally, they have another complaint against you. If you hadn’t done anything in response, you could have minimized the damage. Now, you’ve lost your cat and you have a bad review. So don’t turn a bad rating into a bad review by berating your buyers.
  2. Failing to rate your buyers. At eRated, we know that the more positive reviews and ratings you get, the more you’re going to sell. It’s a fact. Unfortunately, only 20-40% of buyers leave a review. So how do you get MORE reviews? One way to NOT get reviews is not taking the time to rate your buyers. If they’ve paid you and it’s been a good sale, give them a positive rating or review. If you pat their back, they’ll pat yours’. Even if you’re making a dozen sales a day, take the time to drop ratings for all of them. If you don’t, they’ll be much less like to rate you … which means you’ll have fewer ratings … which means you’ll make less money.
  3. Shabby shipping. You’ve got eight products to send today. Your kid is whinging about what’s for lunch and you have to feed the baby. You’ve got a lot of balls in the air and you decide to just chuck that book you’ve just sold into an oversized box without any filling and ship. Too bad it was a First Edition you sold for $400.00. It arrives to the buyer bruised like a Canadian hockey player. They are not happy and let you know it by publicly disparaging you for the quality of your product. Bad news for you. It could have been avoided by taking the time to pack properly. If it’s between sending sooner and making sure the product arrives in the best condition, always choose the latter. You can always blame the postman for timing, but you have no one to blame but yourself when it comes to condition.
  4. Taking too long to respond. Have you ever posted on AirBnB and been hassled by AirBnB admin for not responding to potential buyers? They do that for a reason - because buyers hate not being responded to. If someone contacts you, get back to them, even if you have a better buyer in mind. They may leave a negative review based on your bad response time. Additionally, you may be pissing off possible future buyers. Don’t take too long to respond and always respond to queries. They make smart phones for a reason - take it with you to the cinema and get on the ball.
  5. Using unreliable parcel delivery. Buyers comment on two things most often: Speed and quality. If your product takes ages to arrive, it will take half that time for them to post a negative review about it. How can you manage this? Use a reliable parcel delivery service you can count on with a reputation as good as yours’ - because your success is tied to theirs’. If you’re in the UK, why not check out our friends over at ParcelBright? They’re as committed to building your reputation as you are.

Don’t let your mistakes turn into bad reviews. Good reputation management is about doing what’s right and making sure your customers leave happy, instead of leaving bad reviews.

Check back next week for eRated’s series on how online sellers can manage their reputation and get more out of their good reviews.

The Numbers are in and Reputation Matters

Have you ever wondered who the best sellers are in the world’s major online marketplaces? Who’s selling the most in Amazon? Where do they live? What are their ratings like? Heck, what are they eating for breakfast? Online sellers want to know what makes good sellers great and what the difference is between mid-volume sellers and those guys literally making a fortune.

Thanks to WebRetailer, we now know who the giants are. This week, the team over at WebRetailer followed up their 2014 list of top eBay sellers with a list of the top sellers in Amazon.

Not surprisingly the top ten are dominated by sellers in the US and Europe, they’ve all got feedback that’s over 90% positive and they’ve got a track record of hundreds of thousands of reviews. As far as the Amazon popularity contest goes, they’re going to be voted class president for sure.

What else did we learn from the hard-nosed research from WebRetailer? We know that he most successful sellers are those selling across borders, especially in Europe, and that most sellers are selling in multiple across platforms. Great sellers do not restrict themselves to one platform - they take advantage of other markets.

If more reviews and ratings means more sales, imagine how much MORE these guys (and you) could be making if you could bolster your reputation through reviews and ratings you’ve earned in other marketplaces? Well, with eRated, now you can! It’s like compiling your Airmiles with your Aeroplan points and putting them tow work together!

Check out the list and see why reputation matters!

SideLineSwap: Earn Cash by Cleaning out your Locker

SideLineSwap sellers are now powered by eRated. What about yours?

Like Brendan at SideLineSwap, thousands of people around the world are turning their passions into pastimes and hobbies into jobs by creating online marketplaces. They’re trading what they’re passionate about. They’re selling the products they know and love.

SideLineSwap saw a need and moved to meet that need with a marketplace geared to its users. For Mums looking to sell their kids’ outgrown hockey pads; to grownup athletes whose time on the gridline has been replaced by four walls and fluorescent lights, SideLineSwap is a marketplace for users to sell, buy and trade sporting goods.

By allowing users to create profiles as athletes and fans, their marketplace takes a big step toward building more than a store, but building a community of people with similar interests. This actually helps to build trust, but just as important, it lets people get to know one another. It’s also a place for users who see themselves as small businesses, like people supplying a particular type of gear. The marketplace’s crisp display and flexible platform allows sellers to do justice to their goods and get the sales they want. It’s a community for Mums and merchants, and merchant Mums.

What has eRated done for SideLineSwap? Like many new marketplaces, SideLineSwap was looking to improve their reputation system by making it more flexible and allow users to add more information about themselves. Our widget added value for them right away, letting their users bring in their social media profiles and existing marketplace histories. Since adopting our widget, SideLineSwap has seen conversion rates go up for existing users by up to 40%. New users without a history in SideLineSwap have been able to import their existing reputation elsewhere and get selling in Brendan’s marketplace faster.

Visit SideLineSwap and make the most out of your gear!

Contact eRated if you would like to see the same results as Brendan for your marketplace at [email protected].

Trust in the Sharing Economy: In Conversation with the UK Gov’t

How do we keep users safe? What role should the government play as regulator? Can marketplaces really police themselves?

These were just some of the questions in a free-flowing discussion of the challenges and opportunities facing the sharing economy in the months and years ahead. On 17th October, the UK Department of Business, Innovation and Skills brought together a motley crew of savvy start-up entrepreneurs, passionate activists and keen government staff from a number of departments to talk about one thing: Trust in the sharing economy.

As engaged members of the sharing economy, the British government wanted to know how we envisioned this space in 2025. We dreamed of a perfect world where there were clear laws and regulations from the government; where working systems of redress kicked in when trust breaks down; where the sharing economy is the “new normal”, and where millions of users behaved according to an agreed code of conduct. One cheeky participant asked: Why wait until 2025?

We love lists in the 21st century and, as it turns out, so does the British government. They asked us to list what we thought were the biggest challenges facing the sharing economy. In no particular order, we listed safety, transparency, privacy, verification, insurance and digital inclusion. Can we ever be certain of a person’s identity online? How do we engage pensioners and those from less advantageous economic backgrounds in collaborative consumption? Is it time to rethink consumer rights legislation for the sharing economy?

As a reputation aggregator in the sharing economy, eRated was especially interested in how we can bring together the history and reputation of sharers online to make their lives easier in every marketplace. I was of course delighted to hear one participant ask: Why can’t there be a universal reputation score for every user? Well, that’s what keeps us at eRated up at night!

There was a pretty clear consensus that, for all its risks, collaborative consumers are making the sharing economy a safe place. One insightful comment from a Blablacar staff member noted that drivers are working harder to drive safe in their marketplace because it’s not just the police watching anymore, but thousands of fellow marketplace motorists. Daniel from BIS said his place is never cleaner then when he’s about to AirBnB it! There’s no doubt that intervention from the government can be a positive force, but the people who share are a pretty responsible bunch. We care about our sharing communities.

Turning strangers into friends is something we can all get behind. By strengthening our sharing communities with clearer regulations and codes of conduct, opening new roles for insurance companies, bringing together our various online reputations and protecting our data, we can help make sharing easier, safer and more transparent.

We are delighted to see the sharing economy at the top of the British government’s agenda. This is one sure sign that the sharing economy is far from being a fad and, at least for this small group, is undoubtedly the future.