eRated Partners Success Stories Clappifieds

eRated Partners Success Stories with Clappifieds

eRated Partners Success Stories: Clappifieds

Clappifieds is a growing and successful Germany based classifieds ad portal currently transitioning to an end-to-end marketplace, that provides a secure and dedicated platform for pre-owned Apple products to both commercial and private users.

Founded in November 2014 by Martin Olczyk and Christian Strunz, the Clappifieds portal is currently available in Germany, Austria and Switzerland, with a English language version soon to be launched and services to be rolled out in New York - in the meantime!

As one of our newest Partners, we took the opportunity to chat with Martin, Co-Founder of Clappifieds, to find out more about the classifieds-soon-to-be-marketplace, the challenges it faced, its objectives and solution as well as its plans for the future.

 

Clappifieds Partner of eRated

 

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FOUR WordPress Plug-In Discounts You Can’t Miss!

If you’re like my grandmother, you’re already planning for Christmas. She starts her Christmas shopping well before the Labour Day weekend and about 120 days before my Dad buys his first stocking stuffer. Online shopowners have a lot in common with my Grandmother when it comes to starting early for Christmas (but hopefully not the fruitcake baking).

To catch those merchants with a longer view of consumer trends, WordPress (WooCommerce) has a whole suite of plug-ins offering big deals, anywhere from 10% to 50% the usual price. But just like Christmas, we’re sure they won’t last long.

As eRated launches its own WP plug-in, we wanted to shoutout three other ecommerce plug-ins offering great deals for merchants in advance of the Holiday shopping season.

Turn One-time customers into a community with OptinMonster: This great plug-in is an attractive, low-friction tool to entice your customers to sign up for your newsletter. Make sure your customers stay in the loop for your Christmas sales and increase your subscriber rate by as much as 600%. 10% off!

Do one more for your blogger (especially if it’s your husband) with Aweber: With this email marketing solution you can target customers by action, location and other characteristics, manage subscribers and track clicks and send email sequences with autoresponder. You can get 95% off your first month!

Get more out of your platform space and use OIO Publisher: Some shops shake their heads at using ads, but if you’re investing a lot into content and creating a real name for yourself in your space (Cotswolds antique chairs?) then use OIO Publisher to maximize revenue, save time and stay in full control of your space. Get $10 off!

We’re thrilled to introduce eRated to WooCommerce! Reputation is everything to independent shopowners - buyers will not make a purchase if they don’t trust you. eRated is your global trust solution. Our plug-in lets you carry your reputation from every other platform your active in (eBay, Amazon, AirBnB) and display it in your shop window. Right now, we’re offering 20% off the product for helping us to spread the word! How does it work? Find out!

Your customers make the most out of discounts, so why shouldn’t you? Don’t wait for Black Friday to get bang for your buck - take advantage of some great offers on WordPress!

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Brand Management and Reputation Management: What’s the Difference?

As every avid LinkedIn user knows, individuals are exercising brand control and reputation management in a way that was traditionally the preserve of companies and corporations in years passed. No longer content to hide behind the brands of big box online platforms, sellers and sharing economy enthusiasts are developing their own, unique identities. It means they can travel across platforms, attract their own buyers and users and ensure product and brand security is dominated by their own decisions - not executives.

So what’s the difference between brand control and reputation management? Brand is how you want the world to see you and your reputation is how the world actually sees you. As far as we’re concerned, brand may get customers and clients to your website or to your product pages, but it’s your reputation that induces them to click through and make a purchase. Brand is the carrot, but getting bites requires you to have a proven track record of sales. Ultimately, it requires people to trust you. Reputation becomes brand when you have a long history of success where your logo, picture and/or name actually create the fuzzy feeling of confidence buyers need to make a purchase.

What IS a brand? In concrete terms, a brand is how people identify you at a glance (or, half a glance nowadays). Scanning through a page of products, companies or platforms, your brand is your logo, name, two line description or the intangible emotion of the viewer. Do they recognize you? Do you interest them?

What IS reputation? Reputation is the impression the viewer or buyer has of you given what they’ve heard or seen before. In many cases, you will have no reputation because they’ve never heard of you. However, all it takes is one bad review for them to have a negative impression and keep on scrolling, no matter how good your brand is. Reputation is what you’ve done, said and these days been before. What you (and your staff) have done in the past influences your reputation. If your product or business has no reputation yet, beginning with what you’ve done before is a great place to start.

Your brand is easier to control than your reputation, because it starts with you. Think carefully about framing before you launch your store, platform or product. Turning your brand around after it’s already out there is like turning a ship away from an iceberg (and we know how that turned out). So what can you do at the design and content stage? A great way to test your brand is to harness the growing community of start-ups providing cheap, instant polling. Why not try Verdict, Voicepolls or Pollfish? These guys let you toss your design around and provide you with quick, actionable feedback. Most of us can’t afford expensive marketing consultants at an early stage, so finding tangible alternatives is critical.

A later installment will deal in-depth with reputation, but for now check out an older piece on reputation dos and don’ts for online sellers.

Brand is the foot you put forward and reputation is the ground you stand on. It’s up to you to make sure you’re doing your utmost to inspire confidence through good design and content. It’s also up to you to make sure your reputation becomes a solid foundation on which to grow, not a mucky pile of quicksand beneath your feet.

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Tripda & eRated Global Partner to Certify Trust for Ride Sharing

Hitch-hiking the galaxy has never been safer, thanks to today’s partnership announced by eRated and Tripda. Learn more here!

The world’s leading ride sharing platform, Tripda, and eRated, the global trust certification solution announced their partnership integrating eRated’s trust solution in Tripda’s global marketplace. With the partnership, Tripda is the first car sharing marketplace to add a definitive trust and security solution for its users. eRated allows Tripda passengers and drivers to import their social media identities (Facebook, LinkedIn) and their ratings and feedback from other marketplace transactions ( as in AirBnB or eBay) to bolster trust between them.

Tripda is a genuine ride sharing and carpooling platform for long-distance travel. Drivers can offer empty seats in their cars on trips they are already making, and passengers can search and book seats on rides that are already going where they need to go. Both sides have plenty of information available on the platform to select the travel companions they’d like to ride with, they can read reviews that other travellers wrote, see other users’ affiliation with any organization such as a college or a corporation, view their Facebook profile, check if they have any mutual friends or choose to communicate with them directly before the trip.

Far from creating more friction on the journey to find the right rideshare, the eRated integration is simple and gives drivers easy customization abilities. eRated’s intuitive backend has made it simple for Tripda to roll-out the security solution worldwide instantly, removing the heavy efforts previously needed to rebuild the trust and security of potential riders on a new platform. Eduardo Prota, Tripda’s Co-founder asserted, “we selected eRated as our strategic partner to build Tripda as the most safe and secure ride sharing marketplace in the world. Security is of paramount importance to our users and eRated gives us the authoritative, 3rd party trust-certification our riders need to feel comfortable.”

For eRated, Tripda is the 15th marketplace its partnered with. Sellers on marketplaces that have previously partnered with eRated like eBay and Sidelineswap have seen an increase in transactions by 150%. “Our mission is to increase trust in the sharing economy,” said eRated CEO and Co-Founder Boaz Cohen, “our partnership with Tripda is the first step in building a safer experience for drivers and passengers.”

Contact us at [email protected] to learn more about how you can introduce the eRated widget to your marketplace.

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A Tide Raising all Boats: eRated and UKShareCo

A Tide Raising all Boats: eRated and UKShareCo

UKShareCo is an association of sharing economy marketplaces and service providers who are committed to growing and securing this space for the betterment of its users. Through building trust, insuring the future, protecting users and sharing knowledge UKShareCo is the first association for sharing economy partners. eRated is proud to sign up to an association that is affordable, democratic and progressive - it’s about being part of a tide that raises all boats.

UKShareCo conveners Raj (Sooqini) and Paul (RentmyItems) make signing up easy for organizations regardless of space or scale. It’s a matter of signing the association Charter. The Charter is really a declaration of principles and a commitment to action, as much as it is an obligatory document.

Let me tell you why we joined UKShareCo.

Building Trust: For eRated, of particular importance is the emphasis on building a community of trust. Online marketplaces, which are really the constituent components of the sharing economy, are platforms with foundations build on trust. Users will not transact with one another unless they trust one another. By committing to the principle of building trust in marketplaces, UKShareCo members underscore the importance of this in the sharing economy and obligate themselves to a high standard. The association will act as an accountability mechanism to ensure members are doing enough to engender trust. More importantly, the association hopes to help its members build trust. That’s where eRated can help.

Insuring the Future: Insurance is another sticking point sharing economy members have been struggling to address since its advent. With strength in numbers, UKShareCo will explore on behalf of its members a responsible insurance framework to secure users during transactions and protect marketplaces and their operators from risky liability.

Protecting Users: Part of creating communities of trust is keeping track of users who abuse platforms. Many sharing economy detractors rightly point out that platforms can never be sure if new members with no history in the marketplace will misuse products or services. By creating a watch list, UKShareCo is creating a repository of irresponsibility to protect members and, most importantly, marketplace users.

Shared Knowledge: Finally, what we’ve been missing for so long in the sharing economy space is a place for marketplaces and sharing economy service providers to share best practices, offer solutions and resolve shared problems. If a member wants to test a new product in a trusted community, UKShareCo offers that space. If a member is struggling to find a payment system, UKShareCo is a body of shared knowledge where members can review and source solutions. Additionally, members are seeking to cross-promote with the common understanding that someone who shares their car will be more likely to source a task or swap their apartment.

The sharing economy is a diffuse and dynamic place. Until recently, there have been few centralizing bodies in this space: UKShareCo is filling this gap.

If you’re looking to make a statement about your commitment to the sharing economy, signing on with UKShareCo is a great first step.

 

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F&%k it with the Sharing Economy

A cubicle is a doorless padded cell with post-it notes and pins, but even padded cells have windows. I spent four years and two months in one and I can honestly say I have almost no memory of it - I papered over it with the last six months of travel like wrapping an empty box with a map of the world. I did what millions of people dream of everyday - I said “F*&% it”. Before you roll your eyes - I’m no superhero and I have no mobile talent whatsoever. I can’t even play the spoons. Also, I don’t have rich parents or a trust fund. So read on, fellow plebs.

Everyone gets through a cubicle day by dreaming of being somewhere else. For years I read all about the guy who quit his City job to start a pub in the countryside, or start cooking at their own restaurant or somehow survive through writing a travelblog. My bitter ass had no idea how to cook and no balls to make the move.

I literally spent four years changing my desktop wallpaper to all the places I wanted to go. Jumping out the window, while often considered, was not an option without a parachute. Six months ago I pulled the usual afterwork chute and retreated to the Carpenter’s Arms to fill the growing chasm where my soul used to be with beer. I had a belly to show for it. On that night I wasn’t alone. My friend Sarah who I’d gone to uni with joined me. It started with the usual gripeing - British pub therapy at its best on a rainy night. She had just come back from a four-day holiday in Barcelona. I asked her where she’d stayed and she said it was the apartment of some retired Brit who was back in London. She found it on AirBnB. The hell?

You stayed in a stranger’s house? Yup, and it was brilliant, she told me. I spent the next hour giving her shit. I wasn’t an adventurous person by nature. Eight months ago, the only spice I had ever tried was pepper and spaghetti bolognaise was an exotic meal.

The next day was a rainy hangover lie-in kind of day. The kind of day where the toilet and the kitchen are the only destination. After four hours on Netflix - I had a look at AirBnB and a bunch of articles on what they call ‘sharing economy’ marketplaces. Where at first I saw pinko-communist socialist nonsense, I began to see an opportunity. I started to see a parachute.

By the end of the day, the sky had cleared and I had a plan. The next day I told my boss I was leaving for six months. With only £826.00 in my bank account - I was going to give online marketplaces a go. With no small amount of anxiety and excitement, I gave family-friendly Half Baked farewells to mates at the office. I’ll never forget their faces.

So how did it happen?Tourist on rock. Sport and active life concept

Swap your stuff. Before I hit the road with a oneway ticket to Barcelona, I posted by apartment on Trampolinn, which lets you swap your place with places you’re visiting. I was able to find people to swap with for almost the whole period. In total, I saved about £7300.00 by not having to rent in hotels or hostels. I also got some great advice from the folks I was in touch with about what to see and where to go. I had some stuff I didn’t want to fall into the wrong hands, including my Mum’s. Rather than pay for storage, I found a Shoreditch record store on Storemates with loads of extra space. I saved £86.00 doing this instead of using a storage company. I wasn’t taking much in the way of clothes, so I swapped most of my suits for jeans and tshirts I never thought I was cool enough to wear on SnobSwap. I probably saved £208.00 this way.

Don’t buy anything. The sharing economy didn’t just help me get on the road, it also helped me save money and meet people on the road. Apart from all the drunk Brits and Aussies, Spain was a brilliant last stop out of Europe and an introduction to the Arab World. While I was there, Relendo came to the rescue when I met a Canadian girl who wanted to go camping. I rented a tent, gear and cooking equipment for less than £50.00. Along with some maple syrup.

Don’t ride alone. I ended up using Blablacar a lot on the road in central and Eastern Europe. When you ride with someone instead of renting a car the journey becomes about the conversation. You stop being a tourist and start being a local. When you leave a country you’re leaving your story behind as well as taking stories with you.

Don’t eat alone. WithLocals was another great platform I tried. It was mostly expats that I ended up eating with, but it’s often just as interesting to hear their stories about how they wound up there. Found out that others were catching on was well, including one woman selling homemade crafts on NotontheHighStreet. I learned how to cook on the road and by the last few months I never ate a meal alone - or in a restaurant.

Don’t live alone. A cubicle is designed to make you as alone as possible in a room full of people. The sharing economy is designed to let you connect in a place full of individuals. I used marketplaces to start doing things together with strangers. I met a woman using DateMyWardrobe to find clothes and eDivv to trade cosmetics, as well as a mate who sold cricket bats on SidelineSwap. At the end of the day, people my age are just surviving broke and these marketplaces make things easier.

Tourist on rock. Sport and active life concept

I also earned credit in these marketplaces by using eRated, which let me build up my reputation across all the marketplaces I visited. It was like getting stamped in another passport. Unlike my real passport, I haven’t lost my eRated score.

It was actually sunnyand warm when I finally got back to London. Weighing in at 145lbs and with the standard scraggy beard no one recognized me. I felt like I was still travelling. I went on to eventually quit my job. I’m not sitting on a mountain of travel debt either. Not everything was perfect, I got robbed and my stuff was stolen, but that might have happened anyway. I wouldn’t trade the friendships I made for the stuff I had stolen anyway.

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Welcome to the Family! A bit about our friends at Storemates, eDivv and Relendo

We’re thrilled to welcome three new, diverse and creative marketplaces to the eRated family of partners. It’s always a pleasure for us to work with the passionate staff of marketplaces all over the world. Their passion for their products or services, and people who use and share them, is infectious. Helping marketplace teams is what gets us up in the morning and keeps us up at night. Here’s a bit about our new friends!

If there’s one thing everyone in London needs - it’s space. London is one of the most crowded places in the world and, in the 21st century, we all have a lot of stuff. However, some of us have more space than others. Storemates is a marketplace driven toward bringing these two groups together - people who have stuff and people who have space. Storemates lets folks who have additional space rent it out to people who need to stash their stuff. They facilitate finding space, arranging a storage agreement and providing secure payment. Whether you’ve been tossed by a landlord or are moving out of town in a hurry, Storemates can sort your stuff quickly and safely. They’re your mates in space.

Based in the United States, eDivv is an online peer to peer bartering marketplace. You can flip fragrances, trade your nail polish and swap your stock of hair product. If there’s one thing we know about millenials, they get bored with the same thing quickly. eDivv lets users who share a passion for beauty and body care indulge one another’s passion while saving money and getting something new. They offer an exceptional depth of product choice for the whole body, including eye cleansing, skin toning and anti-aging. They have more creams than L’oreal and aren’t afraid to share it. On eDivv, women can trade for free on our easy to use bartering platform. Even the guys at eRated smelling better thanks to this great marketplace.

Relendo is a Spanish community marketplace that let’s users rent everything from sporting goods like a brand new kayak or a skill saw for backyard jobs. Relendo is a marketplace at the cutting edge of the sharing economy. They know that everyone has something they’re not using that may be useful to someone else. Need a great camera for a day out in the woods? What about a pair of binoculars to take out with you as well? You may only have time to do this a couple of weekends per year, so why spend £1000.00 on new equipment when you can rent everything you need from a guy down the street for £25.00? The satisfaction you get is in the day out, not in owning more stuff. The renter gets money and, in some cases, they will rent out their stuff to the point that it pays for itself. The sharing economy is an amazing place and Relendo let’s you take full advantage of it. So why not visit their marketplace before your next Spanish holiday?

Three marketplaces in three countries doing completely different things, but with one thing in common. They’re using erated to help their users get the most out of their reputation in their marketplaces. Using eRated, they’re also building a community of trust that generates more revenue for them and their users.

Keep up the good work!

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Starting your own Shop: Your Reputation is your Storefront

Veterans of ecommerce will remember the first 15 years of online trade as being dominated by two parents: eBay and Amazon. In the last five years disruptive, sharing economy platforms like AirBnB and Lyft have led to an explosion of marketplaces for rooms to rent and rides to shares. We’re still at the forefront of this shift to more independent, people-driven eCommerce where thousands of people are being given the freedom to start smaller, local and niche marketplaces. It’s really an exciting time to be in this space!

In just the last year or so, we’ve witnessed the beginning of another trend: A further personalization of eCommerce through the setting up of independent storefronts. Millions of people have dreamed at one point or another about opening up their own store. For most of us, it’s not just about making money, but about sharing their passion with others. If it’s a passion for model cars, Swiss watches, shoes or Belgian chocolate, people want to share it with others through ecommerce. In the real world, setting up a niche shop was often the preserve of the retired banker who could afford the up-front costs. Similar, in eCommerce you needed a friend who could build you a website and maintain it through its lifespan - which is not something we all have access to.

In recent months, thanks to the likes of Shopify and BigCommerce, it’s now possible for literally anyone to setup an online marketplace. Like designing the interior of a house, these providers take you step by step from the conception of your idea through to setting up a payment and feedback system. These guys make it possible to have control over your own storefront. This opportunity is giving longtime sellers in places like eBay and Amazon the ability to leave the confines of these platforms and open up their own shops, without having to pay fees to a large ecommerce provider. It’s a drive toward independence and a way to save money.

So, to continue to save money and gain independence people are packing up their belongings and leaving the old big box online marketplaces to personalize their own storefront and have their own shop. The amount of personal control is liberating - you can design your own layout, rank your own products and connect directly with your own buyers.

It’s great news. However, there can be pitfalls associated with “breaking free” from the big boxes to start your own enterprise. Principally, you don’t have the perceived security of a big brand name behind you anymore. People are more comfortable buying from eBay and Amazon sellers because it’s a name they have come to trust and because they have recourse if something doesn’t turn out as expected. At the end of the day, they just don’t trust you like they did before.

So how can you get the shiny new doors of our storefront to swing open? Carry your old reputation with you. Don’t forget that all those transactions and satisfied customers from other platforms are part of your record, not somebody else’s. All those positive reviews and thumbs up can be transferred from your existing accounts in Amazon and eBay to your new storefront. If you’ve got a 98% aggregate rating from all the platforms you’ve been operating in, why not carry that over to your own storefront? When potential buyers see how well you’ve done elsewhere, they will be much more likely to trust you and buy from you. They may not know your name, but they know you’ve made your name elsewhere.

It’s a bit like a lead singer breaking away from a band to do their own thing. They can do it when they’ve built up enough credibility with the old band to carry it with them solo. If you use a reputation management provider, they can help you carry your reputation over to your own solo storefront.

Check out eRated to find out how you can be the Justin Timberlake of online storefronts.

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Every Bit Helps: eCommerce Reputation Management

There are now over one thousand eCommerce marketplaces. While eBay and Amazon are still by far the largest, the likes of Etsy, AirBnB and Blablacar are growing fast in the crowded, peer-to-peer space. Global marketplaces are giving way to niche and local marketplaces where products are specific to interests and tastes, such as SidelineSwap, which sells sports gear and Trampolinn, which lets space in Paris. What this means is that users no longer just have to worry about their feedback in Amazon and eBay, but also in other marketplaces as well. It’s likely that everyone reading this article has more than one account going somewhere, which means you have more than one reputation.

It’s not easy managing online reputation. For example, you might have a Facebook, LinkedInn, Twitter, AirBnB, eBay, Amazon, SidelineSwap and supermarket accounts. As an online seller, you have to be conscious of the feedback and reputation you’ve built up in all platforms - because they can affect your sales.

Your reputation is like the outside of a car. If it looks good people will want to drive it, no matter what’s under the hood. What you look like online matters to your bottom line. If an enhanced reputation means higher sales, how do you manage it?

There’s lots happening in all of these marketplaces, but let’s start with your reputation in Amazon. Here are five things you should know to make sure your Amazon profile is performing well:

Spell Out What You Sell: Make sure you use relevant, clear and precise product titles. Many people find products through a search in the search bar, if you’re not spelling out what your selling, no one will find it.

Stay on Top: Amazon uses price, availability and sales history to advance listings. This is one of the reasons reputation is so important. The better your reputation, the more advanced your listing will be. Products online are like products in real life, people are going to scope out the first few and decide amongst those. They’ll only scroll down if they don’t see what they want.

Get Active: Many sellers mistakenly assume that they are always subject to Amazon’s algorithm for listings. No matter what you do you’ll have to live with where Amazon ranks your listing. That’s not entirely true. If you’ve got a better picture or better data you can actually contact seller support and they may decide you’ve got a better listing and advance you.

Picture your product: All products should be taken with a 1001×1001 resolution, set against a white background and take up about 80% of the photo. Crisp is key!

Be the Buyer: Stand back and canvass your items as a buyer. It’s only by standing in their shoes that can you understand what they’re keen for and what will make them buy. If you don’t like the look of your storefront, odds are, neither will they. Better yet, ask a friend who’s not afraid to tell the truth.

Of course, get on board with eRated and start selling in other marketplaces. Why only have one storefront when you can open a second in another town for free?

 

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Parcel Bright: A Cheaper, Brighter Future for Parcel Delivery

Anxiety is a painful reality for many SME owners today. Making sure staff are content and properly compensated. Proving your worth to investors. Managing the inevitable snags in operation. But nothing keeps business owners up at night more than making sure clients receive their product on time and in shape. ParcelBright is the UK’s newest solution for individual online sellers and small businesses looking to get their package out on time so sellers can rest easy.

Far from one size fits all, ParcelBright tailors its pricing to you. It’s pretty simple, the more you ship, the more you save. But that’s not all, with many different packages to choose from, ParcelBright will help you find the cheapest way to ship no matter how big or small you are. This is a principle eRated values as well. With time and the right support sellers will increase sales volume. In fact, that’s part of the business model. Helping our sellers grow their bottom line helps us grow ours as well. It’s truly a case of one tide raising all boats.

ParcelBright was founded late in 2013. While the business is just one year old, they are already on track to send 500,000 parcels this year, and have attracted a series of investors who have pledged $1,000,000 to help ParcelBright to continue to support small to medium sized online sellers.

Based in London, ParcelBright has one of the most enviable customer service response times in the industry at 60% response within one hour, and most others soon after. That’s better than most corporations with massive customer support teams. Great customer support, reliability and unbeatable pricing means repeat customers have become loyal mainstays. Clients can trust ParcelBright to get the job done and, if it’s one thing we know at eRated, it’s the importance of trust.

eRated is thrilled to be partnering with ParcelBright because, at the end of the day, we have the same mission: Helping sellers satisfy buyers and scale up. Like eRated, ParcelBright’s door is always open, whether you’re a small scale seller with only a handful of deliveries a week or a High Street chain distributing thousands of packages on a regular basis, they are a solution for all sizes.

Good things may coming small packages, but ParcelBright’s tailor-made solutions make sure good things come in all packages.

To start delivering with ParcelBright, check them out at parcelbright.com

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