F&%k it with the Sharing Economy

A cubicle is a doorless padded cell with post-it notes and pins, but even padded cells have windows. I spent four years and two months in one and I can honestly say I have almost no memory of it - I papered over it with the last six months of travel like wrapping an empty box with a map of the world. I did what millions of people dream of everyday - I said “F*&% it”. Before you roll your eyes - I’m no superhero and I have no mobile talent whatsoever. I can’t even play the spoons. Also, I don’t have rich parents or a trust fund. So read on, fellow plebs.

Everyone gets through a cubicle day by dreaming of being somewhere else. For years I read all about the guy who quit his City job to start a pub in the countryside, or start cooking at their own restaurant or somehow survive through writing a travelblog. My bitter ass had no idea how to cook and no balls to make the move.

I literally spent four years changing my desktop wallpaper to all the places I wanted to go. Jumping out the window, while often considered, was not an option without a parachute. Six months ago I pulled the usual afterwork chute and retreated to the Carpenter’s Arms to fill the growing chasm where my soul used to be with beer. I had a belly to show for it. On that night I wasn’t alone. My friend Sarah who I’d gone to uni with joined me. It started with the usual gripeing - British pub therapy at its best on a rainy night. She had just come back from a four-day holiday in Barcelona. I asked her where she’d stayed and she said it was the apartment of some retired Brit who was back in London. She found it on AirBnB. The hell?

You stayed in a stranger’s house? Yup, and it was brilliant, she told me. I spent the next hour giving her shit. I wasn’t an adventurous person by nature. Eight months ago, the only spice I had ever tried was pepper and spaghetti bolognaise was an exotic meal.

The next day was a rainy hangover lie-in kind of day. The kind of day where the toilet and the kitchen are the only destination. After four hours on Netflix - I had a look at AirBnB and a bunch of articles on what they call ‘sharing economy’ marketplaces. Where at first I saw pinko-communist socialist nonsense, I began to see an opportunity. I started to see a parachute.

By the end of the day, the sky had cleared and I had a plan. The next day I told my boss I was leaving for six months. With only £826.00 in my bank account - I was going to give online marketplaces a go. With no small amount of anxiety and excitement, I gave family-friendly Half Baked farewells to mates at the office. I’ll never forget their faces.

So how did it happen?Tourist on rock. Sport and active life concept

Swap your stuff. Before I hit the road with a oneway ticket to Barcelona, I posted by apartment on Trampolinn, which lets you swap your place with places you’re visiting. I was able to find people to swap with for almost the whole period. In total, I saved about £7300.00 by not having to rent in hotels or hostels. I also got some great advice from the folks I was in touch with about what to see and where to go. I had some stuff I didn’t want to fall into the wrong hands, including my Mum’s. Rather than pay for storage, I found a Shoreditch record store on Storemates with loads of extra space. I saved £86.00 doing this instead of using a storage company. I wasn’t taking much in the way of clothes, so I swapped most of my suits for jeans and tshirts I never thought I was cool enough to wear on SnobSwap. I probably saved £208.00 this way.

Don’t buy anything. The sharing economy didn’t just help me get on the road, it also helped me save money and meet people on the road. Apart from all the drunk Brits and Aussies, Spain was a brilliant last stop out of Europe and an introduction to the Arab World. While I was there, Relendo came to the rescue when I met a Canadian girl who wanted to go camping. I rented a tent, gear and cooking equipment for less than £50.00. Along with some maple syrup.

Don’t ride alone. I ended up using Blablacar a lot on the road in central and Eastern Europe. When you ride with someone instead of renting a car the journey becomes about the conversation. You stop being a tourist and start being a local. When you leave a country you’re leaving your story behind as well as taking stories with you.

Don’t eat alone. WithLocals was another great platform I tried. It was mostly expats that I ended up eating with, but it’s often just as interesting to hear their stories about how they wound up there. Found out that others were catching on was well, including one woman selling homemade crafts on NotontheHighStreet. I learned how to cook on the road and by the last few months I never ate a meal alone - or in a restaurant.

Don’t live alone. A cubicle is designed to make you as alone as possible in a room full of people. The sharing economy is designed to let you connect in a place full of individuals. I used marketplaces to start doing things together with strangers. I met a woman using DateMyWardrobe to find clothes and eDivv to trade cosmetics, as well as a mate who sold cricket bats on SidelineSwap. At the end of the day, people my age are just surviving broke and these marketplaces make things easier.

Tourist on rock. Sport and active life concept

I also earned credit in these marketplaces by using eRated, which let me build up my reputation across all the marketplaces I visited. It was like getting stamped in another passport. Unlike my real passport, I haven’t lost my eRated score.

It was actually sunnyand warm when I finally got back to London. Weighing in at 145lbs and with the standard scraggy beard no one recognized me. I felt like I was still travelling. I went on to eventually quit my job. I’m not sitting on a mountain of travel debt either. Not everything was perfect, I got robbed and my stuff was stolen, but that might have happened anyway. I wouldn’t trade the friendships I made for the stuff I had stolen anyway.

Welcome to the Family! A bit about our friends at Storemates, eDivv and Relendo

We’re thrilled to welcome three new, diverse and creative marketplaces to the eRated family of partners. It’s always a pleasure for us to work with the passionate staff of marketplaces all over the world. Their passion for their products or services, and people who use and share them, is infectious. Helping marketplace teams is what gets us up in the morning and keeps us up at night. Here’s a bit about our new friends!

If there’s one thing everyone in London needs - it’s space. London is one of the most crowded places in the world and, in the 21st century, we all have a lot of stuff. However, some of us have more space than others. Storemates is a marketplace driven toward bringing these two groups together - people who have stuff and people who have space. Storemates lets folks who have additional space rent it out to people who need to stash their stuff. They facilitate finding space, arranging a storage agreement and providing secure payment. Whether you’ve been tossed by a landlord or are moving out of town in a hurry, Storemates can sort your stuff quickly and safely. They’re your mates in space.

Based in the United States, eDivv is an online peer to peer bartering marketplace. You can flip fragrances, trade your nail polish and swap your stock of hair product. If there’s one thing we know about millenials, they get bored with the same thing quickly. eDivv lets users who share a passion for beauty and body care indulge one another’s passion while saving money and getting something new. They offer an exceptional depth of product choice for the whole body, including eye cleansing, skin toning and anti-aging. They have more creams than L’oreal and aren’t afraid to share it. On eDivv, women can trade for free on our easy to use bartering platform. Even the guys at eRated smelling better thanks to this great marketplace.

Relendo is a Spanish community marketplace that let’s users rent everything from sporting goods like a brand new kayak or a skill saw for backyard jobs. Relendo is a marketplace at the cutting edge of the sharing economy. They know that everyone has something they’re not using that may be useful to someone else. Need a great camera for a day out in the woods? What about a pair of binoculars to take out with you as well? You may only have time to do this a couple of weekends per year, so why spend £1000.00 on new equipment when you can rent everything you need from a guy down the street for £25.00? The satisfaction you get is in the day out, not in owning more stuff. The renter gets money and, in some cases, they will rent out their stuff to the point that it pays for itself. The sharing economy is an amazing place and Relendo let’s you take full advantage of it. So why not visit their marketplace before your next Spanish holiday?

Three marketplaces in three countries doing completely different things, but with one thing in common. They’re using erated to help their users get the most out of their reputation in their marketplaces. Using eRated, they’re also building a community of trust that generates more revenue for them and their users.

Keep up the good work!

The eRated Team

So… We’re a day after launch and friends, investors and interested parties keep asking me to tell you all a little bit about my team. Well, it’s not every day that a team of Israelis get into TechStars.

So here goes -


CEO, Boaz Cohen

Boaz is an ex-basketball player gone business, ex-nerd gone cool and ex-product manager gone CEO.
A true passion for changing the world with a smile and his keyboard, Boaz holds an L.L.B from the Interdisciplinary Center in Herzliya and is an alumni of the Zell Entrepreneurship Program.
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Product Manager, Yoav Artzi

Yoav is a beach-boy that somehow got coerced into a startup.
He holds a true eye for design and visuals, working in the past for 24me and approx. 50 other Israeli startups as creative lead.Yoav holds a BA in communications from the Interdisciplinary Center in Herzliya and is an alumni of the Zell Entrepreneurship Program.



CTO, Guy Maliar

Guy is a StackOverFlow Monster, a Jiu Jitsu fighter and a cat lover.Guy taught himself to code when he was 16, and does it ever since. He is passionate about DRY coding and Ruby On Rails.Fun Fact, Guy’s original name is Ermenegildo.




Business Development, Dan Benjamin

Dan is a corporate consultant who saw the light and joined the good guys. Dan has 8 years of experience in the world of software development working in a range of companies in the Israeli hi-tech scene. Dan holds a BA in computer science from the Interdisciplinary Center in Herzliya and is an alumni of the Zell Entrepreneurship Program. Fun fact: Dan is part Mexican, Indian, Iraqi and Polish.

I think it’s quite obvious that we are thrilled about the journey to come and about being part of the great TechStars family.

Till next time!

eRated, meet World. World, meet eRated

Hi everyone,

We are thrilled and excited to bring to life our passion and creation, eRated.

creates a single identity for e-commerce sites, allowing online buyers and sellers to utilize their already existing reputation everywhere they go.

By using a universal identity, you will now be able to operate in more marketplaces, reach more customers and increase your conversion rates and sales as you no longer need to re-build your reputation (ratings, reviews and comments) in each site you operate in.


eRated uses a reputation widget which is displayed in our partner sites. This widget aggregates and summarizes the ratings and feedbacks you have earned across various marketplaces, ultimately increasing your potential buyers’ trust.

We are launching our full system in a weeks time, working extremely hard on building the beautiful and intuitive widgets you will be able to utilize as your one and only e-commerce identity online:

Stay tuned!