Perhaps not as well-known as the Forbes and Telegraph Rich List, the UK’s WebRetailer is quietly keeping track of the world’s top sellers, who they are, where they live and what’s brought them to the pinnacle of their success in a hyper-competitive, ever-changing space.
Hot on the heels of the 2015 top Amazon Sellers, the Webretailer team has yet again broadcast abroad the standard-bearers for Amazon’s Professor Moriarty: The World’s Top eBay Sellers. Following the former’s success, they’ve added additional data, helpful graphics illustrating trends and the product verticals that dominate.
So what’s in the data? The world’s top three sellers are in the UK, but the largest proportion of the top 1000 are in China. China dominates cross-border sales, with more than 50% selling with stores in the United States alone. Australia and Europe are also destinations for Chinese cross-border merchants. With little discrepancy, the top three countries for sellers are China, the United Kingdom and the United States.
As for product verticals, the top three are Clothing, Shoes and accessories, home and garden and phones and accessories - sporting goods, collectibles and health and beauty round out the bottom.
The critical conclusion by way of performance is simple and straight from the horse’s mouth:
What makes these sellers the “top” sellers? Well, they have gained the most positive feedback in the last 6 months, and they are all Premium Store owners (or the international equivalent such as Featured Shops in the UK). Feedback volume is a useful approximation to selling volume.
If you want to know you’re eWorth, it’s not a great leap to base that conclusion on what your reputation metrics are. How much you sell depends on your reputation, which lends credence to the importance of reputation management and optimizing sales through aggregating your platform reputations into one place.
Congratulations again to WebRetailer for leading the way in ecommerce performance reporting!
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