Tag: amazon

Coincidence? World’s Top eBay Sellers are Most Trusted

Perhaps not as well-known as the Forbes and Telegraph Rich List, the UK’s WebRetailer is quietly keeping track of the world’s top sellers, who they are, where they live and what’s brought them to the pinnacle of their success in a hyper-competitive, ever-changing space.

Hot on the heels of the 2015 top Amazon Sellers, the Webretailer team has yet again broadcast abroad the standard-bearers for Amazon’s Professor Moriarty: The World’s Top eBay Sellers. Following the former’s success, they’ve added additional data, helpful graphics illustrating trends and the product verticals that dominate.

So what’s in the data? The world’s top three sellers are in the UK, but the largest proportion of the top 1000 are in China. China dominates cross-border sales, with more than 50% selling with stores in the United States alone. Australia and Europe are also destinations for Chinese cross-border merchants. With little discrepancy, the top three countries for sellers are China, the United Kingdom and the United States.

As for product verticals, the top three are Clothing, Shoes and accessories, home and garden and phones and accessories - sporting goods, collectibles and health and beauty round out the bottom.

The critical conclusion by way of performance is simple and straight from the horse’s mouth:

What makes these sellers the “top” sellers? Well, they have gained the most positive feedback in the last 6 months, and they are all Premium Store owners (or the international equivalent such as Featured Shops in the UK). Feedback volume is a useful approximation to selling volume.

If you want to know you’re eWorth, it’s not a great leap to base that conclusion on what your reputation metrics are. How much you sell depends on your reputation, which lends credence to the importance of reputation management and optimizing sales through aggregating your platform reputations into one place.

Congratulations again to WebRetailer for leading the way in ecommerce performance reporting!

Every Bit Helps: eCommerce Reputation Management

There are now over one thousand eCommerce marketplaces. While eBay and Amazon are still by far the largest, the likes of Etsy, AirBnB and Blablacar are growing fast in the crowded, peer-to-peer space. Global marketplaces are giving way to niche and local marketplaces where products are specific to interests and tastes, such as SidelineSwap, which sells sports gear and Trampolinn, which lets space in Paris. What this means is that users no longer just have to worry about their feedback in Amazon and eBay, but also in other marketplaces as well. It’s likely that everyone reading this article has more than one account going somewhere, which means you have more than one reputation.

It’s not easy managing online reputation. For example, you might have a Facebook, LinkedInn, Twitter, AirBnB, eBay, Amazon, SidelineSwap and supermarket accounts. As an online seller, you have to be conscious of the feedback and reputation you’ve built up in all platforms - because they can affect your sales.

Your reputation is like the outside of a car. If it looks good people will want to drive it, no matter what’s under the hood. What you look like online matters to your bottom line. If an enhanced reputation means higher sales, how do you manage it?

There’s lots happening in all of these marketplaces, but let’s start with your reputation in Amazon. Here are five things you should know to make sure your Amazon profile is performing well:

Spell Out What You Sell: Make sure you use relevant, clear and precise product titles. Many people find products through a search in the search bar, if you’re not spelling out what your selling, no one will find it.

Stay on Top: Amazon uses price, availability and sales history to advance listings. This is one of the reasons reputation is so important. The better your reputation, the more advanced your listing will be. Products online are like products in real life, people are going to scope out the first few and decide amongst those. They’ll only scroll down if they don’t see what they want.

Get Active: Many sellers mistakenly assume that they are always subject to Amazon’s algorithm for listings. No matter what you do you’ll have to live with where Amazon ranks your listing. That’s not entirely true. If you’ve got a better picture or better data you can actually contact seller support and they may decide you’ve got a better listing and advance you.

Picture your product: All products should be taken with a 1001×1001 resolution, set against a white background and take up about 80% of the photo. Crisp is key!

Be the Buyer: Stand back and canvass your items as a buyer. It’s only by standing in their shoes that can you understand what they’re keen for and what will make them buy. If you don’t like the look of your storefront, odds are, neither will they. Better yet, ask a friend who’s not afraid to tell the truth.

Of course, get on board with eRated and start selling in other marketplaces. Why only have one storefront when you can open a second in another town for free?