eRated Archives - Page 2 of 4

Drive Safe with Tripda & eRated

One of the most famous car ads of all time was the 1987 Michelin tire ad: Because so much is riding on your tires. It reminded motorists that while cars may have thousands of parts needed to keep them running, only four wheels are responsible for keeping a car safely on the ground. Featuring a baby in the ad, it also made the connection between car safety and family safely - this meant that tires are responsible for family safety and you can only trust Michelin to keep your family safe. It’s not hard to see thousands of American families switching to Michelin after that.

Nearly thirty years later, motorists are still principally concerned with safety when they get into a car. What has changed is that it would have been almost unthinkable for four strangers to get into a car together and take a long drive along a lonely road with only a bit of leather seat to separate them. Cars were for families and single guys drag-racing.

These days, an environmentally conscious generation having families later and opting to spend money on things other than four wheels and time at the pump are leading motorists to find new ways to get the most out of their vehicles.

The advent of online marketplaces has met the need to create platforms that connect motorists with spare seats and passengers looking to get from A - B where public transport fails to make the connection. While Europe’s more communal society has advantaged continental marketplaces, the lack of high-speed rail in the US presents an enticing opportunity for marketplaces like Tripda to lead the way.

Tripda values convenience, environmental responsibility, social engagement and safety. Founded in 2014 and powered by Rocket Internet, the world’s largest platform, Tripda’s New York-based team is growing along with its user-base. Tired of not making connections on older platforms and definitely not keen on cramped, smelly buses American commuters are opting for the convenience of a rideshare. They’re making new friends, saving money and travelling with safety, comfort and convenience.

Like four good tires, eRated helps keep drivers and passengers safe by ensuring everyone filling the seats knows one another as much as possible before they meet up. By providing users with data from AirBnB reviews, eBay ratings or social media connections, eRated lets users get to know one another on a deeper level before they set out on their journey together.

Ridesharing is all about unexpected journeys - eRated and Tripda make sure that journey is a safe one.

Ride Sharing: Don’t Sing Alone

Even if you’ve never been to LA, everyone has the image in their mind. Lane after lane, mile after mile of big, gas guzzling vehicles grumbling alone like wallflowers at a high school dance. A grey fog of smog hangs above as stationary as the cars and the drivers sit inside alone, fuming for hours on their way in and out of the city. Or, singing by themselves with the windows up.

If there was a starker image more in contrast with the sharing economy, I’d like to see it.

Car-sharing landing page images always contrast the most - it’s usually a group of relatively young, mid-20s to 30s gender balanced bunch laughing their assess of together driving down a forested road with every seat filled. The idea is that they have never met and are going somewhere together. Are they happy because they’re sharing a joke? or because they’re saving the environment, money, car performance, or the world? Could it be they’re singing together?

The sharing economy began with sharing apartments - but it’s ridesharing where collaborative consumption is ensuring users get the most out of their assets and truly contribute to reducing greenhouse gas emissions and save money.

So what is ride-sharing? Like the sharing economy itself, definitions are fluid and stick about as well as sand to a wall. Most people will immediately think Uber, or Lyft. However, the experts (who are few and far between) would probably not qualify these companies as ride-sharing, but rather “ride-sourcing.” The likes of these companies, Haxi and Sidecar included, are primarily commercial. The driver and the passenger do not share a destination and the relationship is an instantaneous, primarily commercial one. We are not arguing they are not part of the sharing economy, afterall, people are getting the most out of their car and their wallet - but they are not ride-sharing.

So if it’s not uber or lyft, what is ride-sharing? Think carpooling. Most of us have parents or friends who arranged to travel to work together, probably from the suburbs, into the city. In all likelihood it was coworkers or people from the same neighbourhood sharing an origin and destination. What’s changed is that the advent of social media and online marketplaces have allowed people who don’t know each or to share rides. They are sharing long distance drives, from Paris to Berlin for a concert. As more and more people are working from home and going to cities once or twice a week for work, they’re sharing one-offs in and out of town. They’re of course carpooling - because fewer people are choosing to, or are unable to, own cars.

Pioneers in the ride-sharing space are united by a similar mission: That the journey is as important as the destination. In the United States, Tripda is making ride-sharing accessible for everyone by reducing barriers and ensuring drivers and passengers trust one another. With 20 million users, BlaBlaCar in Europe is famous for doing its best to make sure everyone under the same roof gets along, pairing chatterboxes with chatterboxes and the silent types with the, not so chatty. In the UK, GoCarShare and Carpooling are cracking a tougher British market (it just ain’t that big) by focusing on a younger demographic and niche markets, such as students and football fans.

Ride-sharing is a policy area being taken seriously by governments interested in increasing incomes, reducing congestion and combating greenhouse gas emissions. However, the space continues to face challenges by legislators and users alike. Insurance providers are only now beginning to grasp the potential of this new market, whilst governments are still dithering about possible new taxation avenues and managing disruption to conventional services. There’s also that pesky issue of trust between drivers and passengers.

Ride-sourcing is a touchy subject for governments and businesses - it’s future in some cities is still a matter of debate at the moment. Ride-sharing, on the other hand, appears to be taking the quiet, back road to success as more and more like-minded travellers opt to save money, meet friends and cut down on carbon.

Start ride-sharing and stop singing alone (if you dare).

The Universe of Performance Dashboards: Let Us Do the Juggling

Is juggling a skill or a pastime? For freelancers, SMEs, and boutique online sellers, it often ends up being more the former than the latter. Why is that? Because most of us are the CEO, CFO, COO, and the guy that cleans the washroom – all rolled up into one. Most of us won’t end up having a boardroom behind us – it will likely end up being a handful of staff (at best), a supportive network, friends, and probably your kids fixing the tech problems. And that’s just fine.

However, where can we get help to keep all the balls in the air? That’s why new, multi-platform maps offer incredible value to today’s independent entrepreneurs. We may not be able to afford staff, let alone high-priced researchers, but we can set aside enough to get the support we need to gain insights, gather trends, and get more out of what we put into our online strategy.

Whether you call them dashboards, multi-channel maps, or just a bird’s-eye-view to your operations, there are many ways you can streamline your operations through using a multi-platform data aggregator providing insights, trends, and a more comprehensive understanding of your business flow. So what’s out there?

Blogging Metrics: What are your most popular posts? Do people prefer your top ten lists or your morning rants? Where does your traffic come from and who’s sharing your material. Having a better idea of your blog trends will allow you to target your message to your most receptive audience and focus your attention on the most responsive channels. Cultivate a relationship with your biggest fans and get them working for you!

Social Media: This is the most obvious and probably the most necessary one. Unlike other distribution channels, you simply can’t afford to only exist in one social media world. Having a perspective on the universe of social media channels is essential to cross-pollinating through your own channels and through other’s. Are people clicking through to your site? Are you building the right type of audience in the right places? Is your content interesting to more than just you?

Ecommerce: The days of eBay and Amazon being the only ecommerce platforms sellers are operating in are long over. There are now over 1000 marketplaces with over 100 million sellers operating within them – and 90% are selling across platforms. Get an ecommerce platform to track your sales through all verticals; find out which platform is best suited to your products; keep track of and manage your reputation to increase sales; and compare yourself against other sellers.

SEO: You don’t need to be a crafty wordsmith to get more people to view your content or make purchases, but you do need to know what people are looking for, how they’re searching, and what trends you can feed into to advance your landing page in search engines. Speaking of landing pages, is your blog where people find you, or is it through a partner’s site? An SEO dashboard can provide a real-time solution to let you keep track.

Email Insights: Do you know which subject lines are most successful for you? Are you sending from the right username? How often are you ending up in trash and non-primary inboxes? If you don’t know the answer to these questions, you probably need a dashboard to manage the content going to your lists.

Most of struggle with two balls in the air, so why are we trying to keep dozens going at one time? SumAll and eRated are just two solutions available to help freelancers, SMEs, and online sellers keep track of their performance and get the most out of online efforts.

Read more: http://blog.sumall.com/journal/universe-performance-dashboards-let-us-juggling.html#ixzz3ZY8b7f2m

Announcing eRated Profile Pages: The HootSuite for eCommerce

Unless you’ve been an online seller for a long time and have gotten to know the players, experts and gurus, you probably don’t know how well you’re selling compared with others selling similar products or services. What’s even less likely is that you know how well competitors are doing in other marketplaces. One thing’s for sure, you’re looking to become a better seller, but you’ve read all the top ten lists and don’t know where to go. That’s why eRated has created Profile Pages.

eRated’s Profile Pages are the world’s first multi-platform channel providing sellers a comprehensive dashboard to track performance. What does performance mean? The Profile pages let you view your rolling reviews from all of your platforms together. Spot a problem or bad review - innoculate immediately and get your reputation back to where you want it. Track your reputation across time and across platforms - where are selling best and where do you need to improve?

eRated Profile Pages are the Hootsuite for online sellers.

eRated’s Profile Pages make it easier to manage your reputation. How are you perceived across multiple platforms and in ecommerce generally? eRated is the first company to aggregate all your behavioural and social data to give you your eWorth. This is important because it demonstrates your capacity - and how much more room you have to grow.

The Profile Pages aren’t just a calculator or schedule to keep track of things - the Profile Pages improve your reputation. You can contact your clients and friends to request vouches and recommendations regarding your sales history, reliability and even your friendliness and demeanor. In a social world, people want to buy from friendly sellers.

You can connect all your online identities, from your social media accounts to your marketplace profiles. Best of all, you can search for other sellers! Visit other profiles to start building valuable networks and communities, and of course to keep track of your competition.

As always, you can export your reputation data to all of our partner marketplaces. Improve your sales in eBay by aggregating your reputation data in one place through the eRated widget. It’s also easy for online sellers to use eRated to carry their reputation to their own storefront. Keep track of your sales in your shop, as well as in your shop identities elsewhere. Get the most out of your reputation.

eRated profile pages are fun, easy and convenient. As hundreds more shops and marketplaces pop up online, eRated makes it easy for sellers to keep track, improve and reduce stress.

A Tide Raising all Boats: eRated and UKShareCo

A Tide Raising all Boats: eRated and UKShareCo

UKShareCo is an association of sharing economy marketplaces and service providers who are committed to growing and securing this space for the betterment of its users. Through building trust, insuring the future, protecting users and sharing knowledge UKShareCo is the first association for sharing economy partners. eRated is proud to sign up to an association that is affordable, democratic and progressive - it’s about being part of a tide that raises all boats.

UKShareCo conveners Raj (Sooqini) and Paul (RentmyItems) make signing up easy for organizations regardless of space or scale. It’s a matter of signing the association Charter. The Charter is really a declaration of principles and a commitment to action, as much as it is an obligatory document.

Let me tell you why we joined UKShareCo.

Building Trust: For eRated, of particular importance is the emphasis on building a community of trust. Online marketplaces, which are really the constituent components of the sharing economy, are platforms with foundations build on trust. Users will not transact with one another unless they trust one another. By committing to the principle of building trust in marketplaces, UKShareCo members underscore the importance of this in the sharing economy and obligate themselves to a high standard. The association will act as an accountability mechanism to ensure members are doing enough to engender trust. More importantly, the association hopes to help its members build trust. That’s where eRated can help.

Insuring the Future: Insurance is another sticking point sharing economy members have been struggling to address since its advent. With strength in numbers, UKShareCo will explore on behalf of its members a responsible insurance framework to secure users during transactions and protect marketplaces and their operators from risky liability.

Protecting Users: Part of creating communities of trust is keeping track of users who abuse platforms. Many sharing economy detractors rightly point out that platforms can never be sure if new members with no history in the marketplace will misuse products or services. By creating a watch list, UKShareCo is creating a repository of irresponsibility to protect members and, most importantly, marketplace users.

Shared Knowledge: Finally, what we’ve been missing for so long in the sharing economy space is a place for marketplaces and sharing economy service providers to share best practices, offer solutions and resolve shared problems. If a member wants to test a new product in a trusted community, UKShareCo offers that space. If a member is struggling to find a payment system, UKShareCo is a body of shared knowledge where members can review and source solutions. Additionally, members are seeking to cross-promote with the common understanding that someone who shares their car will be more likely to source a task or swap their apartment.

The sharing economy is a diffuse and dynamic place. Until recently, there have been few centralizing bodies in this space: UKShareCo is filling this gap.

If you’re looking to make a statement about your commitment to the sharing economy, signing on with UKShareCo is a great first step.

EU Consumer Day: eRated at the European Economic and Social Commission

eRated’s VP Partnerships, Matt Godwin spoke at the Commission’s annual Consumer Day conference on 16th March in Brussels on the topic of ‘New Trends in Consumption’.

Alongside Members of the European Parliament, industry leaders and academics, participants discussed the sharing economy’s disruption to established businesses, government policy-making making and trust in the sharing economy.

The discussion ranged from how to conceptualize the sharing economy to how to insure it. Are platforms where users are making money really the sharing economy, or are they being wrongly included in this rubric? Is this just a case of a rose by any other name?

EU policymakers are currently working on an EU-wide approach to the sharing economy, with EESC staff working towards a report on the sharing economy for 2015. As with the UK, policymakers are not only making the sharing economy a priority, but are putting it at the forefront of packed and dynamic economic and social agendas.

eRated was delighted to be joined by Marco Torregrossa, Managing Director of the European Sharing Economy Coalition. The Coalition was launched in 2013 at a public hearing of the EESC and is the first pan-European coalition of sharing economy organizations bringing together sector stakeholders to present one voice to EU legislators and policymakers.

Governments around the world are seeking a constructive relationship with sharing economy marketplaces and partners. As government’s attempt to find a way to chart a regulatory and legislative course, eRated welcomes the opportunity to play a positive role.

Marco and Matt both emphasized go-forward recommendations, with Matt highlighting recent progress in the UK. Drawing directly from the UK government’s ‘Unlocking the Sharing Economy: An Independent Review,’ Matt echoed the need for governments to make identity data available for sharing economy actors, which will help ensure a safer and more trusted space.

eRated’s mission is to build trust in the sharing economy as it continues to appear on European agendas in the future.

F&%k it with the Sharing Economy

A cubicle is a doorless padded cell with post-it notes and pins, but even padded cells have windows. I spent four years and two months in one and I can honestly say I have almost no memory of it - I papered over it with the last six months of travel like wrapping an empty box with a map of the world. I did what millions of people dream of everyday - I said “F*&% it”. Before you roll your eyes - I’m no superhero and I have no mobile talent whatsoever. I can’t even play the spoons. Also, I don’t have rich parents or a trust fund. So read on, fellow plebs.

Everyone gets through a cubicle day by dreaming of being somewhere else. For years I read all about the guy who quit his City job to start a pub in the countryside, or start cooking at their own restaurant or somehow survive through writing a travelblog. My bitter ass had no idea how to cook and no balls to make the move.

I literally spent four years changing my desktop wallpaper to all the places I wanted to go. Jumping out the window, while often considered, was not an option without a parachute. Six months ago I pulled the usual afterwork chute and retreated to the Carpenter’s Arms to fill the growing chasm where my soul used to be with beer. I had a belly to show for it. On that night I wasn’t alone. My friend Sarah who I’d gone to uni with joined me. It started with the usual gripeing - British pub therapy at its best on a rainy night. She had just come back from a four-day holiday in Barcelona. I asked her where she’d stayed and she said it was the apartment of some retired Brit who was back in London. She found it on AirBnB. The hell?

You stayed in a stranger’s house? Yup, and it was brilliant, she told me. I spent the next hour giving her shit. I wasn’t an adventurous person by nature. Eight months ago, the only spice I had ever tried was pepper and spaghetti bolognaise was an exotic meal.

The next day was a rainy hangover lie-in kind of day. The kind of day where the toilet and the kitchen are the only destination. After four hours on Netflix - I had a look at AirBnB and a bunch of articles on what they call ‘sharing economy’ marketplaces. Where at first I saw pinko-communist socialist nonsense, I began to see an opportunity. I started to see a parachute.

By the end of the day, the sky had cleared and I had a plan. The next day I told my boss I was leaving for six months. With only £826.00 in my bank account - I was going to give online marketplaces a go. With no small amount of anxiety and excitement, I gave family-friendly Half Baked farewells to mates at the office. I’ll never forget their faces.

So how did it happen?

Swap your stuff. Before I hit the road with a oneway ticket to Barcelona, I posted by apartment on Trampolinn, which lets you swap your place with places you’re visiting. I was able to find people to swap with for almost the whole period. In total, I saved about £7300.00 by not having to rent in hotels or hostels. I also got some great advice from the folks I was in touch with about what to see and where to go. I had some stuff I didn’t want to fall into the wrong hands, including my Mum’s. Rather than pay for storage, I found a Shoreditch record store on Storemates with loads of extra space. I saved £86.00 doing this instead of using a storage company. I wasn’t taking much in the way of clothes, so I swapped most of my suits for jeans and tshirts I never thought I was cool enough to wear on SnobSwap. I probably saved £208.00 this way.

Don’t buy anything. The sharing economy didn’t just help me get on the road, it also helped me save money and meet people on the road. Apart from all the drunk Brits and Aussies, Spain was a brilliant last stop out of Europe and an introduction to the Arab World. While I was there, Relendo came to the rescue when I met a Canadian girl who wanted to go camping. I rented a tent, gear and cooking equipment for less than £50.00. Along with some maple syrup.

Don’t ride alone. I ended up using Blablacar a lot on the road in central and Eastern Europe. When you ride with someone instead of renting a car the journey becomes about the conversation. You stop being a tourist and start being a local. When you leave a country you’re leaving your story behind as well as taking stories with you.

Don’t eat alone. WithLocals was another great platform I tried. It was mostly expats that I ended up eating with, but it’s often just as interesting to hear their stories about how they wound up there. Found out that others were catching on was well, including one woman selling homemade crafts on NotontheHighStreet. I learned how to cook on the road and by the last few months I never ate a meal alone - or in a restaurant.

Don’t live alone. A cubicle is designed to make you as alone as possible in a room full of people. The sharing economy is designed to let you connect in a place full of individuals. I used marketplaces to start doing things together with strangers. I met a woman using DateMyWardrobe to find clothes and eDivv to trade cosmetics, as well as a mate who sold cricket bats on SidelineSwap. At the end of the day, people my age are just surviving broke and these marketplaces make things easier.

I also earned credit in these marketplaces by using eRated, which let me build up my reputation across all the marketplaces I visited. It was like getting stamped in another passport. Unlike my real passport, I haven’t lost my eRated score.

It was actually sunnyand warm when I finally got back to London. Weighing in at 145lbs and with the standard scraggy beard no one recognized me. I felt like I was still travelling. I went on to eventually quit my job. I’m not sitting on a mountain of travel debt either. Not everything was perfect, I got robbed and my stuff was stolen, but that might have happened anyway. I wouldn’t trade the friendships I made for the stuff I had stolen anyway.

Welcome to the Family! A bit about our friends at Storemates, eDivv and Relendo

We’re thrilled to welcome three new, diverse and creative marketplaces to the eRated family of partners. It’s always a pleasure for us to work with the passionate staff of marketplaces all over the world. Their passion for their products or services, and people who use and share them, is infectious. Helping marketplace teams is what gets us up in the morning and keeps us up at night. Here’s a bit about our new friends!

If there’s one thing everyone in London needs - it’s space. London is one of the most crowded places in the world and, in the 21st century, we all have a lot of stuff. However, some of us have more space than others. Storemates is a marketplace driven toward bringing these two groups together - people who have stuff and people who have space. Storemates lets folks who have additional space rent it out to people who need to stash their stuff. They facilitate finding space, arranging a storage agreement and providing secure payment. Whether you’ve been tossed by a landlord or are moving out of town in a hurry, Storemates can sort your stuff quickly and safely. They’re your mates in space.

Based in the United States, eDivv is an online peer to peer bartering marketplace. You can flip fragrances, trade your nail polish and swap your stock of hair product. If there’s one thing we know about millenials, they get bored with the same thing quickly. eDivv lets users who share a passion for beauty and body care indulge one another’s passion while saving money and getting something new. They offer an exceptional depth of product choice for the whole body, including eye cleansing, skin toning and anti-aging. They have more creams than L’oreal and aren’t afraid to share it. On eDivv, women can trade for free on our easy to use bartering platform. Even the guys at eRated smelling better thanks to this great marketplace.

Relendo is a Spanish community marketplace that let’s users rent everything from sporting goods like a brand new kayak or a skill saw for backyard jobs. Relendo is a marketplace at the cutting edge of the sharing economy. They know that everyone has something they’re not using that may be useful to someone else. Need a great camera for a day out in the woods? What about a pair of binoculars to take out with you as well? You may only have time to do this a couple of weekends per year, so why spend £1000.00 on new equipment when you can rent everything you need from a guy down the street for £25.00? The satisfaction you get is in the day out, not in owning more stuff. The renter gets money and, in some cases, they will rent out their stuff to the point that it pays for itself. The sharing economy is an amazing place and Relendo let’s you take full advantage of it. So why not visit their marketplace before your next Spanish holiday?

Three marketplaces in three countries doing completely different things, but with one thing in common. They’re using erated to help their users get the most out of their reputation in their marketplaces. Using eRated, they’re also building a community of trust that generates more revenue for them and their users.

Keep up the good work!

Starting your own Shop: Your Reputation is your Storefront

Veterans of ecommerce will remember the first 15 years of online trade as being dominated by two parents: eBay and Amazon. In the last five years disruptive, sharing economy platforms like AirBnB and Lyft have led to an explosion of marketplaces for rooms to rent and rides to shares. We’re still at the forefront of this shift to more independent, people-driven eCommerce where thousands of people are being given the freedom to start smaller, local and niche marketplaces. It’s really an exciting time to be in this space!

In just the last year or so, we’ve witnessed the beginning of another trend: A further personalization of eCommerce through the setting up of independent storefronts. Millions of people have dreamed at one point or another about opening up their own store. For most of us, it’s not just about making money, but about sharing their passion with others. If it’s a passion for model cars, Swiss watches, shoes or Belgian chocolate, people want to share it with others through ecommerce. In the real world, setting up a niche shop was often the preserve of the retired banker who could afford the up-front costs. Similar, in eCommerce you needed a friend who could build you a website and maintain it through its lifespan - which is not something we all have access to.

In recent months, thanks to the likes of Shopify and BigCommerce, it’s now possible for literally anyone to setup an online marketplace. Like designing the interior of a house, these providers take you step by step from the conception of your idea through to setting up a payment and feedback system. These guys make it possible to have control over your own storefront. This opportunity is giving longtime sellers in places like eBay and Amazon the ability to leave the confines of these platforms and open up their own shops, without having to pay fees to a large ecommerce provider. It’s a drive toward independence and a way to save money.

So, to continue to save money and gain independence people are packing up their belongings and leaving the old big box online marketplaces to personalize their own storefront and have their own shop. The amount of personal control is liberating - you can design your own layout, rank your own products and connect directly with your own buyers.

It’s great news. However, there can be pitfalls associated with “breaking free” from the big boxes to start your own enterprise. Principally, you don’t have the perceived security of a big brand name behind you anymore. People are more comfortable buying from eBay and Amazon sellers because it’s a name they have come to trust and because they have recourse if something doesn’t turn out as expected. At the end of the day, they just don’t trust you like they did before.

So how can you get the shiny new doors of our storefront to swing open? Carry your old reputation with you. Don’t forget that all those transactions and satisfied customers from other platforms are part of your record, not somebody else’s. All those positive reviews and thumbs up can be transferred from your existing accounts in Amazon and eBay to your new storefront. If you’ve got a 98% aggregate rating from all the platforms you’ve been operating in, why not carry that over to your own storefront? When potential buyers see how well you’ve done elsewhere, they will be much more likely to trust you and buy from you. They may not know your name, but they know you’ve made your name elsewhere.

It’s a bit like a lead singer breaking away from a band to do their own thing. They can do it when they’ve built up enough credibility with the old band to carry it with them solo. If you use a reputation management provider, they can help you carry your reputation over to your own solo storefront.

Check out eRated to find out how you can be the Justin Timberlake of online storefronts.

Every Bit Helps: eCommerce Reputation Management

There are now over one thousand eCommerce marketplaces. While eBay and Amazon are still by far the largest, the likes of Etsy, AirBnB and Blablacar are growing fast in the crowded, peer-to-peer space. Global marketplaces are giving way to niche and local marketplaces where products are specific to interests and tastes, such as SidelineSwap, which sells sports gear and Trampolinn, which lets space in Paris. What this means is that users no longer just have to worry about their feedback in Amazon and eBay, but also in other marketplaces as well. It’s likely that everyone reading this article has more than one account going somewhere, which means you have more than one reputation.

It’s not easy managing online reputation. For example, you might have a Facebook, LinkedInn, Twitter, AirBnB, eBay, Amazon, SidelineSwap and supermarket accounts. As an online seller, you have to be conscious of the feedback and reputation you’ve built up in all platforms - because they can affect your sales.

Your reputation is like the outside of a car. If it looks good people will want to drive it, no matter what’s under the hood. What you look like online matters to your bottom line. If an enhanced reputation means higher sales, how do you manage it?

There’s lots happening in all of these marketplaces, but let’s start with your reputation in Amazon. Here are five things you should know to make sure your Amazon profile is performing well:

Spell Out What You Sell: Make sure you use relevant, clear and precise product titles. Many people find products through a search in the search bar, if you’re not spelling out what your selling, no one will find it.

Stay on Top: Amazon uses price, availability and sales history to advance listings. This is one of the reasons reputation is so important. The better your reputation, the more advanced your listing will be. Products online are like products in real life, people are going to scope out the first few and decide amongst those. They’ll only scroll down if they don’t see what they want.

Get Active: Many sellers mistakenly assume that they are always subject to Amazon’s algorithm for listings. No matter what you do you’ll have to live with where Amazon ranks your listing. That’s not entirely true. If you’ve got a better picture or better data you can actually contact seller support and they may decide you’ve got a better listing and advance you.

Picture your product: All products should be taken with a 1001×1001 resolution, set against a white background and take up about 80% of the photo. Crisp is key!

Be the Buyer: Stand back and canvass your items as a buyer. It’s only by standing in their shoes that can you understand what they’re keen for and what will make them buy. If you don’t like the look of your storefront, odds are, neither will they. Better yet, ask a friend who’s not afraid to tell the truth.

Of course, get on board with eRated and start selling in other marketplaces. Why only have one storefront when you can open a second in another town for free?