Want to be a part of the sharing economy? Start by joining eRated.
For centuries, sellers and buyers wouldn’t dream of buying or selling products, or using services they couldn’t see, touch and smell. Fish was smelled, fruit was squeezed and services were provided by the people you knew, almost always in the same town market. Trust between sellers was built on familiarity, rather than on a brand or corporate emblem.
This changed in the 20th century when the vast majority of goods and services purchased by the average consumer came with a corporate tag. The “marketplace” narrowed to the consumer and a small collection of corporate providers. You bought from “trusted brands”. Brands were trusted because they came with history, a history of quality and the confidence that comes with scale.
In the 21st century, we’re harkening back. Collaborative consumption is returning consumers and sellers to marketplaces again. The difference now is we’re not confined by geography, as in the past, but by the anonymity that comes with the online marketplace. We can’t touch our goods and we don’t know our sellers. Additionally, individuals and small enterprises don’t come with global corporate brands. So, in the shared economy, where does trust come from?
Trust can only be built in one way: Reputation. eRated is the world’s first tool built to bring the trust of town marketplaces to the global, online shared economy. eRated spans the divide between hundreds of marketplaces, large and small. It works for first-time sellers and large-scale buyers. eRated is free because it’s filling a crucial need: The need to establish trust between tens of millions of sellers who don’t live in the same town and don’t shop in the same marketplaces. It’s the friend of a friend who told you, “You can trust this woman because I’ve bought from her before.”
Collaborative consumption is returning us to the way exchange should be – between people who care about their products and a marketplace where quality is guaranteed by reputation, not by a corporate brand. eRated is offering the world a more human way to trade.
Be a part of the collaborative consumption movement by telling your friends about eRated:
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