SuperMarket: The Artisans Behind the Art

The big boxes of online marketplaces, like eBay and Amazon, have been around since the beginning. They are reliable and convenient, just like their real-world cousins, but they lack the personal character of smaller marketplaces. Worldly buyers want to know the craftmaker behind the cabinet or the bottler behind the marmalade. That’s where niche marketplaces like Supermarket come in.

Supermarkethq.com is a friendly marketplace where designers are connected directly with buyers. This is like the urban marketplace where you can ask the artisan directly about their sourcing and their inspiration. Just as important for savvy buyers, products are unique - you’re not likely to see the same person wearing your necklace on a night out. Finding the right product is as much about finding a great story. Supermarket connects users to stories as well as their suppliers.

Before eRated’s partnership, Supermarket had no existing reputation system. eRated helped to give marketplace users a reputation. Since integration two months ago, the number of Supermarket users adopting eRated has doubled. More importantly for Supermarket founders, eRated is increasing conversion rates.

In the first month, eRated users increased conversion rates by as much as 90%. By the second month, that number had grown by 185%. On average, Supermarket merchants are connecting 3.5 existing accounts and have imported more than 800 reviews into Supermarket.

Supermarket prides itself on offering a story behind every product and a person behind every story. For one seller, he opted into eRated and imported over 1000 reviews from elsewhere. Before doing so he had one sale on Supermarket, since then he has made 27. That’s the power of eRated.

We’re proud of our partners, so check out Supermarket!

As a seller or marketplace, leverage the power if eRated by owning your reputation. Visit www.erated.co to join today.

About
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Matthew Godwin

Stakeholders Relations Manager at eRated

Hailing originally from Canada, Matt is a PhD student at UCL in London, England.With a background in politics and academia, Matt is a recent convert to the start-up world.Passionate about collaborative consumption and the shared economy, please be in touch!